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CNStats 4.2 User Manual

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Setting up "Tracing Goals" Section

Settings of the signal strings and advertising sites are available in the section Tracing Goals - Settings.

Setting up Signal Strings

Signal strings are used to identify customers(*) among the rest of the visitors.

To define customers you should set your site configurations in such a way as to make a visitor jump automatically to the web-page with unique address upon payment, ordering invoice or registration. Those who visited such a page will be considered customers. As a rule, this page contains a notification about successful purchase (registration etc.).

The signal string is a string which is contained in such unique address and is never used in URLs for other pages.

It is necessary to give meaningful name to a signal string for you to understand its function.

For instance, you sell a service at your web-site, which can be paid via PayPal or by means of credit cards. A customer purchasing this service with the plastic card may be redirected to http://www.server.com/order/card/success.php, and a PayPal user will be redirected to http://www.server.com/order/paypal/success.php.

It is necessary to create two signal strings for such a web-site:

The first one:

The second one:

Setting up Advertising Sites

You should set up the price and the way jumps are counted for every advertising site. Jumps may be counted in three ways:

  1. By URL of the page the jump is performed from;
  2. By URL of the page the jump is performed to;
  3. By the name of an advertising resource Openstat (only for ExUSSR).

Advertising price may be set up for jumps (clicks, CPC) and for the time period (a month, a week).

Let's consider two typical examples:

Example 1: Let's assume we place an advertisement at Google.Adwords. Average cost per click is $0.11.

For correct jumps counting it is necessary to set up the advertisement at Google.Adwords so that we could see by the URL of the visited page that the jump was really performed from Google.Adwords. The URL should be defined as follows: http://www.myserver.com/?from=googleadwords.

Then, you should add new advertising site in Tracing Goals - Settings section with the following parameters:

Identification of an advertising site:

Example 2: We place an advertisement at www.hotscripts.com. Payment is $1200 per month.

You should add new advertising site in Tracing Goals - Settings section with the following parameters:

Identification of an advertising site:

Example 3: We place an advertisement at the Begun system. Average cost per click is $0.11.

One should add new advertising site in "Tracing goals - Settings" with the following parameters:

Identification of an advertising site:

In case any questions arise concerning the settings of Tracing Goals block of reports, please contact us at - http://www.cn-software.com/en/contacts/ .


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